Sharon Gai was Head of Global Key Accounts at Alibaba, the world's largest e-commerce platform. She has worked with global brands to improve their online approach and digital strategy for China, the world's largest consumer market. She gives examples of how AI and customisation have developed in China and why Chinese shopping apps are dominating in the West.
Exclusive insights from e-commerce expert Sharon Gai
In our exclusive interview, we talk to e-commerce expert Sharon Gai about how artificial intelligence is influencing the e-commerce market in China.
Sharon Gai makes companies ‘culture fluid’
Chinese-born Canadian Sharon Gai uses her decades of experience in big tech to help companies become ‘culture fluid’ and make them more agile, innovative and resilient in today's VUCA era. Sharon's unique perspective helps organisations around the world gain insight into what works well in different markets and why.
TEDx Talk and the latest trends from China
In this interview, Sharon talks about her TedX talk and the importance of the term ‘culture fluid’ as it relates to e-commerce and customer experience. She explores what the West and East can learn from each other. ‘Companies starting out in new countries want to adopt what has worked in their home country. Instead, try to start from scratch when you go to a new country’ - because every culture is so different, advises Sharon Gai in our interview.
Sharon Gai also reports on the latest trends from China, such as live streaming, virtual influencers and immersive experiences, and how companies can capitalise on these trends. She analyses how AI is currently changing the consumer market and what we can expect in the future.
